Joya Statement

As an innovative shoe manufacturer, we must always adapt to the changing social, economic and professional framework conditions. With our mission statement, we determine what gives us direction and helps us in our daily tasks to be successfully fulfilled.

Our Vision
We created a new shoe segment, the segment of the feel-good shoe, in which good feelings are of highest importance; here the fun and the joy of movement is strongly encouraged.

Who we are
We are an independent, successful, young and creative company, and we want to remain so in the future.

What we strive after
We strive in all areas for the highest possible quality. To reach thïs premium goal, we build our products on excellent raw materials, high-technology combined with good craftsmanship and constant quality control.

Our Staff
We build on the skills, motivation, self-responsible action and commitment of our employees. We communicate openly and transparently. The collaboration is focused, fair and borne out of mutual respect. A high standard produces the outstanding work performance of our employees.

Our Partners
We work with competent and reliable partners. Our relationship with partners and the public is marked by fairness and openness.

Our Social Responsibility
We want to make - in cooperation with partner organizations - a meaningful contribution to society. We invest 10% of our profits in the KMFoundation, which is a foundation for Christian social projects in disadvantaged countries.